The three best lyrical rhyme bombs of all time

Ever hear a song lyric and do an audio double take? Something that’s unexpected, a little bit weird and just incredibly satisfying in the way it beautifully rhymes.

I’m calling them rhyme bombs. Here are my top three and the stories behind the songs:

Rhyme bomber 1: Mariah Carey
Song: Touch My Body
Released: February 2008, Island Records

Mariah is well-known for her songwriting prowess. And she doesn’t just churn out any old lyrics either; her use of literary devices in hit pop songs has been documented in a quite sublime Twitter thread. It’s a mash-up of all things high- and low-brow, literati meets pop royalty, and includes examples of Mariah’s penchant for juxtaposition, which is at the core of 2008’s Touch My Body. 

The lead single from Maz’s eleventh studio album E=MC2, this track is quite the unholy lattice of simpering seduction interspersed with all-out threats against infringing on her privacy.

I’m just going to a toga party, respect my privacy

On the one hand, she promises to “hug your body tighter than my favourite jeans” (and who wouldn’t want that), but in the next breath she warns: “I best not catch this flick on YouTube.” Presumably if that happened, she’d be squeezing the oxygen out of you like a boa constrictor in 501s.

In the third verse she lobs in this casual, effortless five-syllable rhyme bomb: 

“'Cause if you run your mouth and brag about this secret rendezvous

I will hunt you down

'Cause they be all up in my business like a Wendy interview

But this is private, between you and I”

Note: The “Wendy” in question is Wendy Williams, host of the eponymous talk show. Five months before Touch My Body was released, Wendy did interview Mariah and asked the somewhat pointed question, “To be as creative as you are, you’ve got to have yourself as the centre of the universe. Is that true?” Mariah’s response: “You’ve gotta give out what you wanna get back.” Mic drop.

Rhyme bomber 2: Carly Simon
Song: You’re So Vain
Released: November 1972, Elektra Records

Rewinding 36 years from Mariah’s confidentiality threats takes us to 1972, the year Carly Simon released You’re So Vain. The track reached number one in multiple countries and is ranked by many as one of the greatest songs of all time. Not surprising, as it includes two top-drawer rhyme moments including the wonderful opening lines of the third verse:

Well I hear you went up to Saratoga

And your horse naturally won

Then you flew your Learjet up to Nova Scotia

To see the total eclipse of the sun

But it’s the stunning triple rhyme bomb in the very first verse, ending in the absolutely wild “gavotte,” that marks out this song as something special. Gavotte, as you well know, is a moderate tempo French folk dance created by the Gavot people of the Pays de Gap region in the 1690s:

You walked into the party like you were walking onto a yacht

Your hat strategically dipped below one eye

Your scarf it was apricot

You had one eye in the mirror, as you watched yourself gavotte

As for how “gavotte” made its way into the lyrics, Simon revealed in 2012 that she had the chorus of the song nailed and written down, but it took over a year for the verses to come together. She saw the now-mythical egomaniac arrive at a party at her sister’s house and check himself out in the mirror while someone remarked: “He looks like he’s walking onto a yacht.”

How to walk into a party, step 1

Of course, this was more than two decades pre-Google so Simon couldn’t surreptitiously look up “what rhymes with yacht” on her phone, but she does fess up: “It rhymed with what I needed it to rhyme with. He’s gavotting because that’s what a pretentious, vain man would do. But he’s not at the French court, he’s at my sister’s house.”

Note: The identity of the self-obsessed lothario who is the subject of Simon’s smackdown has been much debated. She even teasingly released one-letter clues over the years so we know their name includes E, A and R.

In 2015 she confirmed that the second verse was about Warren Beatty - and witheringly noted that he thinks the entire song is about him (how vain indeed) - but she left the door open on who exactly is at the party watching themselves do the folk dance shuffle through one eye.


Rhyme bomber 3: Lauryn Hill
Song: Ex-Factor
Released: December 1998, Ruffle House Records

Fast forward 26 years to 1998. This was the year of B*Witched, Boyzone and Cher’s Believe, which hogged number one for seven weeks, shifted 1.8m copies and introduced a new generation to auto-tune. 

But it wasn’t all cheesy pop and uplifting comeback anthems that year. Lauryn Hill of Fugees fame released Ex-Factor, the second single from her debut solo album, The Miseducation of Lauryn Hill. In it she laments the state of her relationship, searching for meaning and questioning herself, radiating pain, longing and frustration. In lyrics that some saw as directed at former Fugees member Wyclef Jean, she asks:

Tell me who I have to be (who I have to be)

To get some reciprocity

See, no one loves you more than me (more than me)

And no one ever will (no one ever will, yeah)

Ress-ip-ross-itee

“Am I not enough for you to love me back?” she asks in a chorus that has resonated with millions. No one has a greater love than Lauryn and no one has before or since rhyme bombed “reciprocity” to such devastating effect - and no one ever will.



What's blog got to do with it? The Tina Turner content marketing songbook part II

Work in content marketing and sometimes feel frustrated that your colleagues don't "get it"? Or, even worse, they say they do but it's really just lip service?

Ever find yourself wishing there was a better way to get your content message across? To help colleagues come around to your way of thinking and hop on board the bus that you're driving straight to full-funnel, audience-centric, inbound marketing nirvana? 

Wish no more. In the second instalment of the Tina Turner content marketing songbook (you can find part one right here), Tina helps marketers everywhere finally answer the question: What's (a) blog got to do with it? Take it away Tina:

Rare vinyl edition of Tina Turner's 1984 hit, What's Blog Got To Do With It

Rare vinyl edition of Tina Turner's 1984 hit, What's Blog Got To Do With It

 

What's blog got to do with it?

You must understand, it enhances our brand

Makes prospects react 

It's a critical skill, adding grist to our mill

You know it's a fact

It's digital

Only logical

We have answered before, now it's for you to react ooo

 

What's blog got to do, got to do with it

What's blog but a wheel to put in motion

What's blog got to do, got to do with it

We need this blog, don't say it's just a token

 

It may seem to you that it's only TOFU

But now let's agree

Wanna be in the race, get this content in place

We're beyond theory 

It's the time for it

There's a need that fits

Sales pipeline filled both for you and for me ooo

 

What's blog got to do, got to do with it

What's blog but a flywheel put in motion

What's blog got to do, got to do with it

We need this blog, cos the ad model's broken