What's blog got to do with it? The Tina Turner content marketing songbook part II

Work in content marketing and sometimes feel frustrated that your colleagues don't "get it"? Or, even worse, they say they do but it's really just lip service?

Ever find yourself wishing there was a better way to get your content message across? To help colleagues come around to your way of thinking and hop on board the bus that you're driving straight to full-funnel, audience-centric, inbound marketing nirvana?

Wish no more. In the second instalment of the Tina Turner content marketing songbook (you can find part one right here), Tina helps marketers everywhere finally answer the question: What's (a) blog got to do with it? Take it away Tina:

What's blog got to do with it?

You must understand, it enhances our brand

Makes prospects react

It's a critical skill, adding grist to our mill

You know it's a fact

It's digital

Only logical

We have answered before, now it's for you to react ooo

What's blog got to do, got to do with it

What's blog but a wheel to put in motion

What's blog got to do, got to do with it

We need this blog, don't say it's just a token

It may seem to you that it's only TOFU

But now let's agree

Wanna be in the race, get this content in place

We're beyond theory

It's the time for it

There's a need that fits

Sales pipeline filled both for you and for me ooo

What's blog got to do, got to do with it

What's blog but a flywheel put in motion

What's blog got to do, got to do with it

We need this blog, cos the ad model's broken